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Strategic Branding Identity Design Expert Witness

Keywords

Branding, Strategic Branding, Brand Communications, Identity Design, Trademark, Trade Dress, Trade Dress Infringement, Product Design, Intellectual Property, Marketing, Marketing Strategy, Licensing, Package Design, Visual Brand Identity, Advertising Claims, Copyright Damages, Consumer Research, Planning Analysis, Industry Experience in Food, Beverage, Personal Care, OTC Rx Drugs, Home Products, HBA Beauty Care, Wellness, Sporting Goods, Hard Goods, Beer Spirits, Confections, Apparel, Retailer Brands,

New York

Expert Witness No.1878

New York

Education

1981 – 1983, MBA coursework, The New School, New York, NY

1977 – 1981, BA, English, Gettysburg College, Gettysburg, PA                                                                       

Experience

1985 - Present, Managing Partner, Strategy, A Brand Identity Design Consultancy Company, NY (Name Provided upon Request)

Actively manage one of the world’s most respected brand identity design consultancies, Provide strategic consulting on all branding and design issues for clients, Target and establish new client relationships and optimize existing client partnerships, Clients include Kraft, Kodak, General Mills, Gillette, Brown Foreman, Johnson & Johnson and more than 30 national/global consumer product marketers of equal caliber.

1984 – 1985, Vice President, Marketing, Peter Cris Associates, Inc., New York, NY                                    

Provided both the strategic and creative force for this regional advertising agency, Acted as primary liaison between clients and creative department.

1982 – 1984, Senior Account Manager, Modular Marketing, Inc., New York, NY                                            

Managed select client relationships through all creative and strategic aspects of project management for this marketing communications consultancy, Designed and developed brand promotion programs, corporate communications and brand identity assignments.

1981 – 1982, Account Manager, Grey Advertising, Inc., New York, NY

Actively participated in one of the world’s largest advertising agencies through the Market Horizons function, consulting with core clients on advertising and new brand communications opportunities.

Summary

As the managing partner of one of the most globally recognized and accomplished strategic brand identity design consultancies, I have more than twenty years of expertise in all visual branding strategy and design issues for national and global brands. My core expertise is the ability to synthesize brand identity strategy and design and analyze situations where color and graphics create brand experiences that drive consumer purchase behavior.

Profile

Areas of Expertise:

Trademark/Trade Dress
Marketing Strategy
Copyright Damages
Package/Product Design
Licensing
Consumer Research
Intellectual Property
Visual Brand Identity
Planning/Analysis
Brand Communications
Advertising Claims

Industry Experience:

Food
Beverage
Personal Care
OTC and Rx Drugs
Home Products
HBA/Beauty Care
Wellness
Sporting Goods
Hard Goods
Beer/Spirits
Confections
Apparel
Retail Brands

Professional Memberships

Design Management Institute
In-Store Marketing Association
Color Marketing Group
Shelf Impact Magazine
American Marketing Association
Association of Professional Design Firms
American Institute of Graphic Arts

Professional Activities

Lecturer on brand identity at a University (Name provided upon request)

Distinguished Faculty Member and speaker at national conference for last 5 years (Name Provided upon Request)

Frequent speaker on brand identity at several marketing, design and research industry events (Names provided upon request)

Author of articles and published case histories on brand identity design in the Design Management Journal, Package Design Magazine, POP Times Magazine, Brandweek

Author of texts and numerous articles on visual branding

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