Public Relations Marketing Communications Advertising Expert Witness

Expert Witness No. 2134

EXPERT PROFILE

Expert 2134 is veteran public relations, marketing and communications executive and counselor with more than 40 years of experience, including the past 32 years operating his own firm based in Los Angeles. He has provided counsel and services to clients in a broad range of business, professions and industries locally, nationally and internationally.

AREAS OF SPECIALIZATION

While a communications generalist in the breadth of his background and experience, Expert 2134 is a nationally recognized expert in law and litigation, crisis communications and image repair and counseling. His firm was a national pioneer in creating and developing public relations and marketing/communications programs for the legal profession and has provided litigation support for hundreds of trials and cases throughout the United States.

AREAS OF EXPERTISE

Public Relations Marketing Advertising Journalism Media Exposure – Analysis of Impact Media Operations, Procedures Analysis and Evaluation of PR/Marketing/Communications Strategies and Services Crisis Communications/Management Image/Reputation Development and Repair Branding Litigation Strategy/Support Promotions/Events Public Perception (Shaping, Changing, Damage Control) Malpractice (Communications Professionals) Improper/Over Billing (Communications Professionals) Communications Program Analysis

INDUSTRY EXPERIENCE

Throughout his more than four decades of professional experience, Expert 2134 has represented, served and/or worked with almost every major type of business and industry extant.

PROFESSIONAL MEMBERSHIPS

Public Relations Society of America (former Executive Committee Member of Counselor’s Academy) Public Communicators of Los Angeles (officer for five years) Institute of Management Consultants (current board member) Public Interest Radio and Television Education Society American Heart Association (Vice Chairman, Communications Committee)

PROFESSIONAL EXPERIENCE

Prior to founding his firm in 1978, Expert 2134’s work experience consisted of serving in the following positions in the fields of journalism, promotions and public relations:

New York Times, Newspaper, Reporter Los Angeles Beautiful, Inc., Non-Profit, Public Relations Director Harshe, Rotman & Druck, National PR Firm, Assistant Account Executive Burson-Marsteller, Inc., National PR Firm, Account Executive Atlantic Richfield Plaza, Shopping Center, Promotion Director Doremus & Company, National PR Firm, Account Supervisor

LECTURES AND PUBLICATIONS

Throughout his professional career, Expert 2134 has spoken and written on a wide variety of subjects related to public relations, marketing and communications in general.

Lectures/Presentations – He has lectured at universities (e.g. UCLA), to national conventions (American Bar Association) and at a variety of speaking forums (e.g. weekly/monthly meetings, seminars, symposiums) of a variety of professional and business organizations.

Publications – He has written approximately 50 articles for a variety of local, regional and national general, business, professional and trade publications, online and offline, including newspapers, magazines, newsletters and websites.

AWARDS AND HONORS

Expert 2134 and his firm have received numerous awards from public relations and marketing organizations for its counsel and service to clients during the past three decades.

EDUCATION

San Jose State College Bachelor of Arts degree Public Relations (1966)

RELATED EXPERIENCE

While in the United States Army (1966-68), Expert 2134 served in the Public Information Office in West Germany and provided traditional public relations counsel and services.