California
Expert No. 3231

Professional Summary

Well-diversified, action-oriented professional with over 10 years of project/product management, business development and marketing experience with extensive knowledge in medical diagnostic/treatment equipment and prosthetics, electronics manufacturing and construction contract management; Managed high-profile projects spanning from $500 million to $2.8 billion with distinguished achievement from the Project Management Institute; Proven leadership skills; Successfully directed diverse cross-functional teams, providing strategic vision, planning and execution expertise; Leverages critical out-of-the box thinking and adaptability to develop solutions to drive productivity and profitability in challenging, fast-paced environments that demand attention to detail.

Education

June 2008
University of California, Irvine
MBA, Operations Management

December 1999
University of California, Berkeley
BS, Engineering

Experience

June 2009 - Present
Direct Business Manager
Analyzes sell-through data and determines ROI of marketing promotions; Performs complex SWOT, quantitative and qualitative analyses of competitor sales/growth performance; Manages operating profit for both retail and B2C channels; Develops forecasts by model and predicts sell-through rates based on analysis of sales history, effectiveness of planned promotions, competitive environment, and seasonality; Manages product launch/transitions during product life-cycle; Determines and coordinates promotion roadmap for each product within major category; Monitors and analyzes site traffic, store traffic, traffic conversion, average order value, units per transaction; Develops strategies to maximize metric performance; Manages direct marketing communications; Actively coordinates weekly, quarterly business reviews with chief executive team; Manages 3rd party advertising or merchandising contracts.

July 2008 - June 2009
Sr. Strategic Business Planner, Corporate Development
Analyzed current and emerging B2B, B2C and industry trends; Performed in-depth market research for new products and recommended strategic market positioning; Researched vertical and horizontal markets for M&A activities; Recommended penetration strategies; Defined competitive landscapes; Performed financials. modeling and valuations.

August 2007 - February 2008
Product Manager
Developed branding strategy; determined target market segments; Analyzed customer insight data to improve product design; Developed product pricing strategies; Managed CRM database; Directed development of product catalog: design, layout and content; Directed development of interactive customer website; forecasted product demand; developed marketing communication strategies; Performed SWOT analyses; Managed procurement contracts; Analyzed fabrication plans and specifications for efficiency and cost-savings; Determined strategic ship dates; Managed product quality control; Developed new product design proposals; Supervised a team of application engineers.

February 2007 - May 2008
Project Manager
Analyzed documentation provided by attorneys for mediation, litigation and arbitration purposes; provided expert opinion on forensic subject matter.

November 2005 - February 2007
Project Manager
Developed and executed cost controls measures; Directed cross-functional teams to implement project scopes; managed subcontractor coordination and field activity execution; managed cash project flow. Managed procurement contracts; supervised a team of Project Engineers.

September 2002 - November 2005
Sr. Project Engineer
Developed project schedule and budget as well as bench marked progress and costs; Coordinated and supervised field activity; Negotiated procurement contracts in excess of $100 million. Strategically determined fabrication schedules; Supervised Field Engineers.

September 2000 - September 2002
Sr. Project Engineer
Managed the procurement process of multi-million dollar diagnostic and treatment equipment during the modernization project at the Cedars Sinai Medical Center.

Professional Awards & Memberships

Available Upon Request

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