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Chemical Reactions Expert Witness

Expert Witness No.2107


•    Ph.D. in Business Administration, University of Nebraska-Lincoln, 1991.
•    Master of Business Administration, St. Cloud State University, 1986.
•    Bachelor of Arts, Marketing, College of St. Thomas, 1982.

•    2008 & 2004 Research Leave recipient for fall semester.
•    2003 University-level Recipient of the Outstanding Faculty Award for Scholarship for the schools of Business, Law, or Engineering and Computer Science.
•    2003 Best Paper in Track (consumer behavior) at the Association of Marketing Theory and Practice conference, March 2003.
•    2002 James Comer Award for Best Contribution to Selling and Sales Management Theory/Methodology – The Journal of Personal Selling and Sales Management.
•    2001 Highly Commended Award (Literati Club) for article that appeared in the Journal of Consumer Marketing, 17 (3), 2000.
•    2000 Best Paper Award – The Journal of Personal Selling and Sales Force Management.
•    University-wide "Most Valuable Professor" (MVP) award for 1996-1997 school year - awarded by Kappa Sigma fraternity.
•    Hankamer School of Business Summer Sabbatical Research Award, Summer 1994, 1995, 1996, and 1997.  Competitive college-wide research award. Recipient is released from summer teaching to conduct research.
•    Hankamer School of Business nominee for the 1996 University Research Award.
•    Recipient of approximately $50,000 in URC grants from Baylor.
•    Graduate School of Baylor University, Young Investigator’s Award, 1995-96.
•    Alpha Kappa Psi “Professor of the Month” award for February 1996.
•    Hankamer School of Business Young Researcher Award, 1995.
•    Baylor American Marketing Association, Outstanding Marketing Professor for Fall 1995 semester.
•    Vice-President of the Beta Gamma Sigma Honor Society, Baylor University Chapter, 1994-1996.
•    Excellence in Teaching Award by a Graduate Student from the University of Nebraska, 1990-1991.
•    Vice-President, Graduate Student Marketing Organization, University of Nebraska-Lincoln, 1989-1990.
•    Beta Gamma Sigma, 1986 (St. Cloud State University).

1991 to Present                                
Professor of Marketing & Ben H. Williams Professor of Marketing, A PRIVATE University.
1987 to 1991                                      
Graduate teaching assistant, University of Nebraska-Lincoln.
1987 (Jan.-July)                                   
Marketing Instructor, St. Cloud State University.


I enjoy teaching marketing research, advertising/promotions, and consumer behavior.


Self-control, compulsive buying, materialism, credit card use, happiness, family structure, socially responsible consumer behavior, and the implications of over-consumption on individuals and society.


Refereed Journal Articles: Upon Request

Conference Proceedings: Upon Request



1991-2012        Principal, A PRIVATE COMPANY-Information and Marketing Strategy Specialists.  A full-service research agency that specializes in information retrieval, analysis, and strategy formulation.  The firm has been involved with brand name and brand mark design, surveys (Phone, mail, E-mail, etc.), development of marketing plans, conducting focus groups, sales and market forecasting, and as an expert witness.

1984-1985      Retail Management, PM Shoes, TX.

1984               Stock broker, Mpls., MN.

1983-1984      Sales representative, Megabit Communications, St. Paul, MN.

1983                Management trainee, Norwest financial, Golden Valley, MN.

•    Past Chair, Outstanding Faculty Committee (University level).
•    Member of the HSB (Hankamer School of Business) Sabbatical committee.
•    Member of the Academic Reputation Committee (College level).
•    Past President of the Board of Trustees of Waco Baptist Academy, Waco, TX.
•    Review manuscripts for numerous conferences and Marketing publications.
•    Ad-Hoc reviewer for the Journal of Happiness Studies, Journal of Consumer Behavior, Journal of Consumer Research, etc.
•    Discussant and session leader for numerous conference tracks.
•    Presented papers at regional, national, and international conferences.
•    Member of the Board of Directors of the Juvenile Diabetes Research Foundation (JDRF). Helped raise over $1,000,000.00.
•    Participate in numerous Baylor-sponsored events, including: Faculty mentoring program, Faculty Research Day, Santa’s Workshop, Storybook Christmas, and others.
•    Member of Calvary Baptist Church (1991 – present).  Past member of the Coordinating Council (church governing body), Sunday school co-director for Median Adults, do readings, offertory prayers, substitute Sunday school teacher, usher when needed, and have been a past Sunday School Outreach Leader, member of the Personnel committee, and participate in numerous programs that benefit neighborhood children and their families. I also lead a Financial Peace Class each fall.


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