Ok just finished 2 hour phone meeting with Steve on teh site.

discussed where

1.) google alerts
2.) blawg
3.) category titles and meta information
4.) category urls - this one i will look at i don't like the direction, but it is basically reporting to the browser a different url then is there.. basically it is SERF except we are looking at already search enginge friendly urls and just shortening them.  I told him no. and that I need to research this one.  Also i expressed twice during my conversation how upset i am that 2 times we have gone with other experts and implemented those experts advice and messed up the work i have done.  First one we lost our index standing, the advice of the premier seo company steve inquired with. The second being the SEO expert steve hired, daniel, who has basically lost 50% of our bot traffic.  All this i have ot fix now and i made it clear that i am not happy with us using so called experts.  I know the system. I know what the bots do. I know what i need to do to make google work.  I know what i know is worth millions to these big companies and i don't care to go out there yet and do it for them. in short.. NO MORE SO CALLED EXPERTS FUCKING UP MY WORK.
5.) news letter and its effects - newsletter is not getting the desired effect, no bump in calls.  also is not being linked by others.
6.) joomla for newsletter and blawg - 
7.) wordpress
8.) error found in category pages.
9.) noted by me site sidebars.
10.) removing the stupid video link to the competitors directory.