STRATEGIC BRANDING, IDENTITY DESIGN EXPERT WITNESS

EDUCATION

1981 - 1983, MBA coursework, The New School, New York, NY

1977 - 1981, BA, English, Gettysburg College, Gettysburg, PA

EXPERIENCE

1985 - Present, Managing Partner, SBIDC, New York, NY
Actively manage one of the world's most respected brand identity design consultancies, Provide strategic consulting on all branding and design issues for clients, Target and establish new client relationships and optimize existing client partnerships, Clients include Kraft, Kodak, General Mills, Gillette, Brown Foreman, Johnson & Johnson and more than 30 national/global consumer product marketers of equal caliber.

1984 - 1985, Vice President, Marketing, Peter Cris Associates, Inc., New York, NY
Provided both the strategic and creative force for this regional advertising agency, Acted as primary liaison between clients and creative department.

1982 - 1984, Senior Account Manager, Modular Marketing, Inc., New York, NY
Managed select client relationships through all creative and strategic aspects of project management for this marketing communications consultancy, Designed and developed brand promotion programs, corporate communications and brand identity assignments.

1981 - 1982, Account Manager, Grey Advertising, Inc., New York, NY
Actively participated in one of the world's largest advertising agencies through the Market Horizons function, consulting with core clients on advertising and new brand communications opportunities.

Summary

As the managing partner of one of the most globally recognized and accomplished strategic brand identity design consultancies, I have more than twenty years of expertise in all visual branding strategy and design issues for national and global brands. My core expertise is the ability to synthesize brand identity strategy and design and analyze situations where color and graphics create brand experiences that drive consumer purchase behavior.

PROFILE

Areas of Expertise:

Tradedress Infringement
Product Design Intellectual Property
Marketing
Licensing
Package Design
Visual Brand Identity
Advertising Claims
Branding
Copyright Damages

Industry Experience:

Food
Beverage
Personal Care
OTC and Rx Drugs
Home Products
HBA/Beauty Care
Wellness
Sporting Goods
Hard Goods
Beer/Spirits
Confections
Apparel
Retail Brands

PROFESSIONAL MEMBERSHIPS

Color Marketing Group
Member, Board of Advisors, Shelf Impact
American Marketing Association
Design Management Institute
Association of Professional Design Firms
American Institute of Graphic Arts

PROFESSIONAL ACTIVITIES

Lecturer on brand identity at Columbia Business School, Georgetown University, Seton Hall

Distinguished Faculty Member, In Store Marketing Institute, speaker at national conference for last 5 years

Frequent speaker on brand identity design at the Institute for International Research, HBA Industry Summit, POP Industry Conference, Design Management Institute and several other marketing, design and research industry events

Author of articles and published case histories on brand identity design in the Design Management Journal, Package Design Magazine, POP Times Magazine, Brandweek

Author of texts and numerous articles on visual branding

KEYWORDS

Branding Expert Witness, Strategic Branding Expert Witness, Identity Design Expert Witness, Tradedress Infringement Expert Witness, Product Design Expert Witness, Intellectual Property Expert Witness, Marketing, Licensing Expert Witness, Package Design Expert Witness, Visual Brand Identity Expert Witness, Advertising Claims Expert Witness, Copyright Damages Expert Witness. Industry Experience in Food Expert Witness, Beverage Expert Witness, Personal Care Expert Witness, OTC and Rx Drugs Expert Witness, Home Products Expert Witness, HBA/Beauty Care Expert Witness, Wellness Expert Witness, Sporting Goods Expert Witness, Hard Goods Expert Witness, Beer/Spirits Expert Witness, Confections Expert Witness, Apparel Expert Witness, Retail Brands Expert Witness

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