Montana or Northwest
Experts in this advertising, marketing, & public relations directory provide opinion and testimony in all types of false or misleading advertising or marketing issues including labels or products like apparel garment clothing, products or services.
Issues arise including licenses, marks, service marks, trademarks, counterfeiting, strategic branding, brand communications and similar identity designs add to the confusion.
Economic damages can occur from intellectual property conflicts, brand name trademark infringement, determining advertised or marketed awareness levels, values of brands, valuation of intellectual property for brand acquisition resulting in personal injury and wrongful death.
In litigation, advertising, marketing, & public relations professionals attempt to assess diminished brand equity, assessing diluted brand equity forensic investigation techniques, industry standard practice, research design, brand name market research to reconstruct the damages or event by providing witness testimony, computer animation or graphical exhibits to opine in a compelling way to the jury.