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Trade Dress

A trade dress expert witness is a professional who has in-depth knowledge and expertise in the field of advertising and marketing. Trade dress refers to the visual appearance of a product or its packaging that distinguishes it from other products or brands. It includes elements such as colors, design features, logo placement, and overall visual presentation.


These experts provide their expertise by analyzing and evaluating promotional materials, advertisements, and branding strategies. They help determine if there are any similarities or potential cases of infringement between different products or brands.


With their specialized knowledge on how visual aesthetics influence consumer perception, they help legal professionals navigate disputes concerning trademark infringement claims.

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