Expert Witness cases have involved:
INDEPENDENT MARKETING, ADVERTISING and MEDIA
EXPERT WITNESS SERVICES 2001 - Present & 1994 - 1997
Los Angeles, CA
Independent Marketing Consultant & Expert Witness
Provide expertise in marketing campaign strategy, advertising, new business development, rollouts, collateral programs, expert witnessing, market penetration, Internet and web marketing,
website development, and effectively identifying marketing opportunities for local, national and international business organizations.
Bring marketing, advertising and media consultants together to solve marketing problems and create opportunities.
Clients include and have included: GE Capital-ResCom (subsidiary of GE); University of Southern California (USC) - Annenberg School for Communication and Journalism; Alliance Environmental Group; Barr Engineering, Inc.; Getty Museum; DHX-Dependable Hawaiian Express; DAX-Dependable AirCargo Express; DGX-Dependable Global Express; Rubicon VLS; Datastream, Saturday Night Magazine; Shimahara Illustration; Shimahara Graphics; Ritter Pharmaceuticals/Lactagen; and others.
Marketing, Advertiser and Business Strategies Adjunct Professor/Senior Lecturer/ Instructor/Presenter: Concurrently, for 40+ years, have taught and presented in the undergraduate and
graduate programs at University of Southern California (Marshall School of Business and Annenberg School for Communication and Journalism); California State University Northridge (CSUN);
Loyola Marymount University; Southwestern School of Law; Pepperdine University; UCLA; Northrup University; Loyola Marymount, Loyola School of Law and others.
DIRECTV - El Segundo, CA 1997 - 2001
Entertainment / Communications/Sports Company
MARKETING DIRECTOR, Special Markets and Strategic Partnerships
Created, orchestrated marketing programs, strengthened product positioning, improved marketing, established corporate partner/alliances, including the Telcos, planned strategies and
promotional tactics. Built marketing team for special markets; hired, trained, mentored, and motivated team.
Competitively positioned company in several market segments by increasing customer base by 40% through marketing partnerships with the Telcos, Verizon/Bell Atlantic, Quest/US
West, GTE, SBC/PacBell, and others.
Instrumental in achieving a 43% increase in sales and more than 200 third-party programs by securing and managing a major sales program targeted to residential, multi-family
dwellings, facilities, hospitality, and private offices.
Benchmarked highly effective 25-piece collateral marketing and advertising program for MSOs and key accounts, including nine-part "right-of-entry" sales kit. Designed and
implemented simplification program for new dealers.
Dramatically increased private office acquisitions by 321% and multiple dwelling units by 8.7%.
Teamed with advertising firms to create television, radio, print and online media marketing campaigns.
Created and received with marketing partner, Bell Atlantic Video Service (Telco) “Stellar Year” award recognition/special standout performance /custom-designed promotion,
Special Markets (1999)
Executed innovative trade show and co-op programs with 80 different partners and alliances.
Acknowledged as "Partner of the Year" from Private Cable and Wireless Cable Magazine (1999).
The Music Center / The Performing Arts Center of Los Angeles 1988 - 1994
Music Center of Los Angeles - Dorothy Chandler Pavilion, Mark Taper Forum, Ahmanson Theatre and Education Division
VICE PRESIDENT OF MARKETING & COMMUNICATIONS
Award-winning leadership of marketing, promotion, public relations, advertising, fundraising, community access programs, special events, direct mail and collateral materials.
Moved organization from passive reactive model to proactive marketing model by changing corporate vision which resulted in motivating executive team and staff. Named and changed
Public Affairs department to Music Center’s Marketing & Communications department.
Important gains achieved, increasing annual fundraising by 7.3% and retail store sales by 450%.
Innovative team creation, support and execution of LA Alive!, Dorothy Chandler Awards, Spotlight, KABC/Music Center Broadcast Celebrating 25th Anniversary, Viva Las Artistas and
TGIF Concert Series and fundraising events.
Promotional planning, fundraising planning, collateral, ground breaking press conferences for Walt Disney Hall.
Maximized presence of Education Division’s live arts programs, developing all aspects of program for heightened appeal and attraction to 1.2 million students throughout Southern
Included creating, planning, producing special events for 25th Anniversary celebration, including presentation featuring Rose Parade float with First Interstate; Historical Founders
Luncheon; KABC all-day radio remote; Blue Ribbon Children’s Holiday Festival; 25 Alive! The Ford Music Center Festival; the special edition Los Angeles Times Magazine “Encore” on 9/10/1989; The
25th Anniversary Weekend; The PBS/KCET TV Show and celebration; The Music Center Birthday Party; 25th Anniversary video presentation with Charlton Heston.
Won eight PRSA (Public Relations Society of America) and Publicity Club Awards including "Best Southern California Program," 1991 and 1992.
Grey Advertising-Worldwide/Grey Entertainment & Media, Los Angeles, CA 1975 - 1980
Internationally Recognized Advertising Agency 1981 - 1983, 1987 - 1988
VICE PRESIDENT, ACCOUNT SUPERVISOR, SENIOR ACCOUNT EXECUTIVE, A. E.
Aggressive leadership with broad-based marketing responsibilities for national, regional and local entertainment, retail, and public service accounts. Fast track promotions of increasing
responsibility to VP-Management Supervisor. Hand-picked to plan and execute multimedia marketing programs.
Increased four-year market share from 11.9% to 17.3% by creating and designing marketing and store opening campaigns for Vons Grocery Co. in California and Nevada. Spearheaded 73
televisions spots plus expansion into new, out-of-state markets. Created a hundred radio promotions, multiple markets.
Maximized exposure of Bank of America, Warner Bros., Showtime Cable Network and RKO Video/Pictures by designing national and regional advertising and promotions programs/campaigns.
Earned reputation for top-notch design of marketing and media promotions for ABC Television Network.
Implemented creative marketing programs with vision and strategy for expansion of existing and new services for Southern California Edison.
Achieved record-breaking fundraising dollars and involvement of highly public figures by developing high-quality public service advertising and event marketing for the California
Walt Disney Productions/Disney 1980 - 1981
MARKETING MANAGER - MOTION PICTURES
Aggressive marketing leadership with broad-based marketing, advertising and media responsibilities for national, regional and local assignments.
Developed marketing and advertising planning, worked on national releases for “Mary Poppins,” “The Fox and the Hound,” “The Devil and Max Devlin” and others. EPCOT planning.
Abert, Newhoff and Burr – Los Angeles, CA 1983 - 1987
SENIOR VICE PRESIDENT
National, regional and local multimedia accounts at nationally recognized advertising agency.
Designed and created marketing and advertising program for 14 Sheraton Hotels & Resorts, surpassing all existing sales figures on hotel occupancy and won the 1985 “Agency of the
Year” award from ITT Sheraton.
Designed and created advertising programs for Beverly Hills Savings, National Medical Enterprises (19 hospitals and an HMO), RKO Video/Pictures.
Created and developed award winning "There's Nothing Cool About Fireworks" anti-fireworks program for the Los Angeles Fire Department, which contribute to saving approximately
$30 million in property damage. Won Belding, Clio, California League of Cities, and other awards. Continued participation with the Fire Department program for 14 years, through 1998.
Security Pacific Bank – Los Angeles, CA 1971 - 1975
Responsible for creating, implementing and executing regional and community marketing, plus promotional, new business development programs.
SENIOR LECTURER, INSTRUCTOR, SPEAKER, PRESENTER, LECTURER, 1975 - Present
ADJUNCT FACULTY PROFESSOR
For past 40 years, taught and presented on many subjects including Marketing Management; Business Strategies Development, Execution and Implementation; Global Strategies; Business Strategies for Entertainment and Communication Companies; Advertising; Promotion; Integrated Marketing (IMC) and others in the graduate and undergraduate programs at the following schools and/or departments:
|computer aided design||direct traffic||accounting business valuation||selecting||improvement||SONET-Based|
|electric engineer||fidelity||toxicology pharmacology||emergency department nurse||accident simulation||correctional evaluation|
|design concept planning||clinic management||equipment communications||construction defect liability||assessment violence potential||cross examination preparation|
|belt||SNF||computer operating systems||roadside||regulations laws||Sub-Specialty|
|oils||construction site safety concrete||banking commercial||cost repair||switch||floors|