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Design Medical Expert Witness

Expert Witness No.2147

Cologne, Germany


A dedicated and experienced senior executive, skilled in marketing and management who enjoys challenges and building a motivated team that delivers excellent results. A Leader by example, motivator and solution finder, creative and goal orientated.

Key Employment History:

Prosthetic Consulting
Senior Consultant – March 2002 to date

Seaman P&O Group
Managing Director and Clinical Director – 1998 to Feb 2002
Clinical Director– 1994 to 1998
Senior Orthotist and Prosthetist – 1989 - 1994
Orthotist and Prosthetist – 1981 to 1989

Tertiary Education

MSc - Strathclyde University, Glasgow
Diploma - Clinical Gait Analysis, Strathclyde University, Glasgow
Diploma - Orthotics and Prosthetics, Pretoria, South Africa

Professional Business Achievements

Chairman South African Orthotic and Prosthetic Private Practitioners Association – 1995 to 1998
Vice Chairman South African Orthotic and Prosthetic Association – 1995 to 1998
Education Advisory Board Member – 1992 to 2002
Medical and Dental Council Board Member – 1995 to 2000

Detailed Employment History

March 2002 to date, Prostetic Consulting
Consulting in marketing, management & business planning. Clinical and Technical assessments and training. Expert witness services.
Senior Consultant
Key Responsibility:  Assessing, designing and implementing marketing strategies and business plans. Clinical and Technical assessment and training programs.

Key Achievements:  Developed and implemented a number of successful marketing strategies for European companies, which resulted in increased sales, higher market positioning and overall profitability. Assessed companies with regard to the training needs and implemented these requirements.

1998 to Feb 2002 Seaman P&O GROUP
Company Details: A group of companies operating in the Health Care market.
Position Held: Managing Director and Clinical Director

Key Responsibility: Expansion of the sales team and the product range, both retail and wholesale.

Key Achievements:  Expanded the group annual sales to approximately € 3 000 000, with a staff complement of 75 with a sales team of 12, including the Sales Director and a Sales Manager.
Continued the expansion of the import and wholesale and distribution program

Appointing of a Sales Director (wholesale and distribution)

Appointing of a Group Sales Manager (Retail)

Centralized the management and marketing teams into one team responsible for the whole group.

Developed and implemented a national sales strategy for a new venture in Central Fabrication and Distribution

Installed a running and sport shoe retail outlet, which was attached to the Mark Hancock Company

Exceeded budgeted sales every year

Expert witness, this was department on its own with a full time attorney and assistant, responsible for delivering of 500 reports.

1996 to 1998, Seaman P&O Group

Company Detail: A group of companies operating in the Health Care market.

Position Held:  Clinical Director

Key ResponsibilityRetail and wholesale sales and expansion of the product range. Customer satisfaction program.

Key Achievements:The purchase of the largest local opposition company and the merger and management of the two sales teams, both in retail and wholesale. Expanded the group annual sales to approximately € 1 000 000, with a total staff complement of 42 and a sales team of 8.

Developed a range of products for the sports and active Orthotics – branded the “Easy Fit” range, lead the product development. Developed the market strategy, planned and launched the range nationally. Exceeded budgeted sales every year.

1994 to 1996, F. W. Seaman & Son

Company Details, An Orthotic and Prosthetic company supplying Health Care related products. Retail locally and wholesale nationally.

Position Held, Clinical Director

Key Responsibility, Retail and wholesale sales, stock, tenders, invoicing, collections, new business development. Customer satisfaction program. Organized annual congress for the Orthotic and prosthetic industry. Designed the booth and developed the marketing strategy for the group at the annual congress, including brochures and marketing material. Delivered presentations of new product at the annual congress.

Key Achievements: The design and implementation of a Customer satisfaction program. Expanded the sales team to 5. Negotiated at government level policy for the supply of Orthotics and Prosthetics. Exceeded budgeted sales every year.

1990 to 1994F. W. Seaman & Son

Company Details, An Orthotic and Prosthetic company that had expanded into a regional player.

Position Held, Senior Orthotist and Prosthetist - Manager

Key Responsibility, Sales and Marketing – operations and sales, middle management,

Key Achievements, Initial set-up and development of wholesale and distribution, with a sales team of 3. Developed training programs and marketing seminars for new product that were presented to the medical profession. Matched or exceeded budgeted sales every year.

1981 to 1989, F. W. Seaman

Company Details,  A small Orthotic and Prosthetic company, which operated locally.

Position Held, Senior Orthotist and Prosthetist

Key Responsibility: Junior management, administration, stock control and budget management.

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