Beverage Industry Consultant Expert Witness

Provides Opinion & Testimony In:

Beverage Industry Consultant with deep industry knowledge, wine beer spirits distribution, Distribution Agreements, Termination Fees, Contract Resolution, Bluesky Arrangements, Alcoholic Beverages, Beverage Control Agency California, Spirit Based Production, Malt Based Production, Wine Based Production Issues,

SUMMARY

Accomplished Sales Manager focusing on national accounts in the retail chain market. Profit driven with success in building productive relationships and a loyal customer base. Improved sales, enhanced efficiency and productiveness, and increased year over year profits. Talent for driving sales expansion that generates record setting revenues. Expert sales presenter, negotiator, and businessperson with the ability to build relationships with partners and build consensus across multiple organizational levels.

HIGHLIGHTS OF EXPERTISE

• Sales and Operations Management • Quota Management & Revenue Generation
• Business Development & Growth • Sales recruitment, training and development
• Relationship management & client relations • Customer Service and Satisfaction
• Account Management • Budgeting Forecasting & P & L Management
• Team Building and managing Sales Teams

EXPERIENCE

JAN 2021 – PRESENT
FOUNDER AND CONSULTANT
WATERFRONT MARKETING – ALAMEDA, CA

NOV 2021 – PRESENT
PARTNER
FOUR FEATHERS CONSULTING – NAPA, CA

• Beverage Industry Consultants offering the comprehensive capabilities and deep industry knowledge necessary to help solve the most complex issues of one’s organization.

JUNE 2016 – DEC 2021
FOUNDER AND VP SALES, CHAIN DIVISION
PHENIX WINE DISTRIBUTORS – WATSONVILLE, CA

• Successfully launched Chain Sales Team for startup from zero to four million dollars in sales
• Organizes sales merchandising sales team for in store contacts and sales activity
• Member of brand acquisition team responsible for additions to the sales portfolio
• Manages brand and Supplier relations
• Establishes sales goals for the division
• Member of governing board and ownership position
SEP 1999 – JUNE 2016
FOUNDER AND VP SALES, RETAIL CHAIN DIVISION
EPIC WINES – SANTA ROSA, CA

• One of four founding members of the organization
• Grew sales from zero to over 30 million dollars
• Developed Chain Sales Division and grew it from one person to a 20-member team
• Developed aggressive control label program for CA’s largest Wine and Spirts retailer over 20
• Managed brands with multiple producers spanning four continents
• Managed key Chain retailers in the state of CA
OCT 1988 – SEP 1998
CHAIN DIVISION MANAGER
HOUSE OF DANIELS REDWOOD VITNERS – CA

• Created, established, and grew the Chain sales Division
• Managed key accounts in Northern CA
• Responsible for Sales and P & L Goals

EDUCATION
BS, MBA – MARKETING, FINANCE, AND ECONOMICS
CAL STATE EAST BAY

 

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