Bicycle Race Director Expert Witness

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Bicycle Race Director Expert Witness

Provides Opinion & Testimony In:

Participant Atheletic Events, Fesitvals, Music Events, Special Event, Event Director, Triathlon, Bicycle Event, Bicycle Race, Special Event Producer, Special Event Promoter, Bicycle, Duathlon, Public Events,


U.C. Santa Cruz – Highest Honors in Political Theory – B.A (1975)
U.C. Berkeley School of Law (Boalt Hall) – J.D. (1978)


Special event creation, management, and marketing; course design; event team building; instructional manuals; expository and creative writing; competent in PC computing; law.


A PRIVATE COMPANY San Diego, CA (2/93-Present)
President of event management and consultation business.  Clients and projects as follows:

  • Bike The Coast – Oceanside (2010-present)
  • Gran Fondo Colnago – San Diego (2009-2011)
  • Operations Director for 2000+ person San Diego stop on national bicycle tour.
  • Rose Hall Triathlon,  Montego Bay, Jamaica (2008 – Present)
  • Co-founder and consultant for Jamaica’s most spectacular and first professional triathlon
  • Jake’s at Treasure Beach/BREDS, Treasure Beach, Jamaica
  • Event and Marketing advisor to community-based charitable triathlon.
  • Jake’s Jamaican Off-Road Triathlon (2002-Present)
  • Encinitas Sports and Fitness Festival, Encinitas, CA (2006-Present)
  • Encinitas Sprint Triathlon
  • Encinitas 5K
  • Encinitas Sports Festival and Expo
  • San Diego Century Bicycle Tour

Team Championships Incorporated, Denver, CO (2003-2007)

  • Consult with world’s largest participatory sports business (150,000 participants in Hoop It Up; Kick It! & Let It Fly!) on commercial venue design and local marketing issues.
  • Lynne Cohen Foundation, Los Angeles, CA (2005)
  • Produce charity running events for ovarian cancer charity in NYC and LA.
  • Reebok Women’s Triathlon Series (2003-5).
  • Partner with CAPRI Events and Series Administrator in 12-city triathlon event series for women.

Event Media

Capri Events, Chicago, IL (1996-2003)

  • Chicago Triathlon, Chicago, IL (1996 – present)
  • Consulted with the world’s largest triathlon (co-founded in 1982) on event, media, course and sponsorship issues

Elite Racing, Inc. San Diego, CA (2004)

  • Consulted on course layout of future running events.

Jamaica Tourist Board, Kingston, Jamaica, (1994-2002)

  • Designed and produced special event industry continuing education conferences, tourist promotions and athletic events highlighting Jamaica’s prominent cultural position.

Caribbean Sports and Special Events Conference – Kingston, Jamaica, 1994 &1995

James Bond Jamaica Festival – Ocho Rios, Jamaica, 1996

  • Jamdammers Running Club, Kingston, Jamaica (Present)
  • Consult with the premier running club in Jamaica on the creation, marketing and operation of Jamaica’s only international Marathon.

Reggae Marathon, Negril, Jamaica (2001-2002)

SWATInc., Del Mar, CA (1999-Present)

  • Event consultant to a marketing and promotions agency representing several International and San Diego-based product and service businesses.

FitnessAge, Inc., La Jolla, CA (2000)

  • Designed national web-based fitness promotions; consulted on national sponsorship/tour issues for a web-based fitness industry start-up.

Transact Art, Inc., San Diego, CA (8/00-2/01)

  • Worked as one of three-member founding team to establish financial and transactional service company in the Fine Arts sector.

New York Road Runners Club, NY (2000)

  • Managed four cities of the 13-city tour for TOMMY HILFIGER FRAGRANCES, concentrating on public relations, on-site merchandising and promotions.

Tommy’s american running series 2000 Tour (July 4, 2000)

Quintana Roo, Inc., San Marcos, CA (1/97-10/99)

  • Executive producer for 20-city triathlon tour.  Negotiated, and managed local producers, designed and produced sets, set-up and managed transfers, co-designed and executed marketing plans, oversaw on-site production.

Bally Total Fitness U.S. Triathlon Series – Twenty Cities <1997-1999>

QR Multi-Sport Event Directors Conference – San Diego  <1998 & 1999>

  • Designed, booked and produced triathlon event director conference.

IWERKS, Inc., Irvine, CA, (2/94-11/96)

  • Negotiated fees and exposure, oversaw placements & client liaison, booked six truck entertainment attraction into fairs and festivals around the U.S., AT&T- Virtually There- Simulation Tour – 150 venues, 25 states

CAT Sports, Inc., Carlsbad, CA (1982-1993)

  • Co-Founder and Sr. Vice President of CAT Sports; served as head of event production and member of Executive Committee with operations, marketing, promotion and sponsorship duties.  Designed and produced the following events:

BUD LIGHT US Triathlon Series – 125 Events, 18 States, 125,000+ Participants (1982 – 1993). 

  • First nationwide triathlon event series, first to give equal prize money to M & W, created Olympic distance in triathlon, wave starts and bike racks

Bahamas Diamond Triathlon of the Stars – Bahamas – (1984)

The Japan Triathlon Series – Ten Cities, 35 events (1984 – 1989) <Active>

IRONKIDS Triathlon Series – Six U.S. Cities (1987) <Active>

America’s Paradise Triathlon – St. Croix U.S.V.I. – (1988) <Active>

MICHELOB Night Riders – Six U.S. Cities (1988)

NFL Quarterback Challenge – Kauai, Orlando (1988 – 1993) <Active>

SEAGRAM’S Golden Quarterback Challenge – Kauai (1990 – 1992)

Triathlon World Championships – Walt Disney World (1990)

ABC Wide World of Sports’ SUMMER SKATE – Universal Studios (1991 – 1993)


  • International Events Group – IEG Sponsorship Conference – Chicago (1992-1996)
  • Caribbean Sports and Special Events Conference – Kingston, Jamaica (1994-1995)
  • Barbados Sponsorship Conference (1995)
  • QR Multi-Sport Event Directors Conference – San Diego (1998 & 1999)
  • Guest Lecturer in Event Marketing – SDSU 2005; CSUDH 2006-2009


  • Co-founder Triathlon Federation USA – (1982); Board member/VP (1982 – 1988)
  • Wrote original triathlon safety rules and procedures.  Headed event sub-committee.
  • Co-founder & VP, International Triathlon Union (1986 – 1987)
  • Member, “Volunteers in Parole” Attorney/Youth Parolee Program (1982 – 1986)
  • Founded Encinitas, CA – Hondo, Japan “Sister City Program (1988)
  • Board member, Chairperson, Encinitas Parks and Recreation Commission (1988 -1990)
  • Board member, Torrey Pines Community Planning Group (1995-1996)
  • Executive Committee & Producer – Heart Failure Awareness Week (2000 – 2002)
  • Co-Producer – Spin De Cove – The Spin For Challenged Athletes – for Challenged Athletes Foundation, La Jolla (2002-2005).  Helped spin event increase donation revenue from $7500 in 2002 to $160,000 in 2005.
  • Creator – Team Vector – Fundraising vehicle for Ovarian Cancer Research Foundation.  Raised over $150,000 in 12 Reebok Women –  Triathlon
  • Series events.  (2003-2005)

Advisor/Committee Member – Canyon Crest Academy Foundation (2004-2005)

: Available Upon Request


  • Outstanding Contributions – U.S. Triathlon Federation (1984, 1985)
  • 100th Event – Anheuser-Busch – (1990)
  • Community Service Award – City of Encinitas   (1991)
  • Special Commendation – City of San Diego (1996)
  • Inducted into Triathlete Magazine – Hall of Fame – (2000)
  • Assoc. Event Director, U.S. Olympic Trials – Dallas (2000)
  • Hondo City 50th Anniversary/Hondo-Encinitas Sister City – Honoree – Hondo, Japan (2004)
  • Inducted into USA Triathlon Federation – Hall of Fame – (2010)

Presenter for Dave McGillivray, USA Triathlon Hall of Fame Induction – (2011)


  • ABC Sports
  • American Airlines
  • AT&T
  • AVIA Shoes
  • Bally Total Fitness
  • ESPN
  • Gran Fondo USA
  • I.D.E.A.
  • Isuzu
  • Jamaica Tourist Board
  • Las Vegas C&VB
  • Lynne Cohen Foundation
  • New York Road Runners Club
  • NBC Sports
  • Ovarian Cancer Research Foundation
  • Pacific Athletic Club
  • Reebok  International, Ltd.
  • Subaru
  • Tommy Hilfiger
  • Zoot