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Bicycle Special Event Race Promoter Director Expert Witness

Provides Opinion & Testimony In:

Special Event, Event Director, Triathlon, Bicycle Event, Bicycle Race, Special Event Producer, Special Event Promoter, Bicycle, Duathlon,

Expert Witness No.1231

EDUCATION
U.C. Santa Cruz – Highest Honors in Political Theory - B.A (1975)
U.C. Berkeley School of Law (Boalt Hall) - J.D. (1978)

SKILLS
Special event creation, management, and marketing; course design; event team building; instructional manuals; expository and creative writing; competent in PC computing; law.

ENGAGEMENTS

A PRIVATE COMPANY San Diego, CA (2/93-Present)
President of event management and consultation business.  Clients and projects as follows:
•    Bike The Coast - Oceanside (2010-present).  www.bike-the-coast.com
•    Gran Fondo Colnago - San Diego (2009-2011)
Operations Director for 2000+ person San Diego stop on national bicycle tour.  www.GranFondoUSA.com 
•    Rose Hall Triathlon,  Montego Bay, Jamaica (2008 – Present)
Co-founder and consultant for Jamaica’s most spectacular and first professional triathlon.  www.rosehalltriathlon.com
•    Jake’s at Treasure Beach/BREDS, Treasure Beach, Jamaica
Event and Marketing advisor to community-based charitable triathlon.
    Jake’s Jamaican Off-Road Triathlon (2002-Present)
•    Encinitas Sports and Fitness Festival, Encinitas, CA (2006-Present) www.EncinitasRace.com

  • Encinitas Sprint Triathlon
  • Encinitas 5K
  • Encinitas Sports Festival and Expo
  • San Diego Century Bicycle Tour

•    Team Championships Incorporated, Denver, CO (2003-2007)
Consult with world’s largest participatory sports business (150,000 participants in Hoop It Up; Kick It! & Let It Fly!) on commercial venue design and local marketing issues.
•    Lynne Cohen Foundation, Los Angeles, CA (2005)
Produce charity running events for ovarian cancer charity in NYC and LA.
•    Reebok Women’s Triathlon Series (2003-5).
Partner with CAPRI Events and Series Administrator in 12-city triathlon event series for women.

Event Media

•    Capri Events, Chicago, IL (1996-2003)

  • Chicago Triathlon, Chicago, IL (1996 - present)

Consulted with the world’s largest triathlon (co-founded in 1982) on event, media, course and sponsorship issues
•    Elite Racing, Inc. San Diego, CA (2004)
Consulted on course layout of future running events.
•    Jamaica Tourist Board, Kingston, Jamaica, (1994-2002)
Designed and produced special event industry continuing education conferences, tourist promotions and athletic events highlighting Jamaica’s prominent cultural position.
Caribbean Sports and Special Events Conference - Kingston, Jamaica, 1994 &1995
James Bond Jamaica Festival – Ocho Rios, Jamaica, 1996
•    Jamdammers Running Club, Kingston, Jamaica (Present)
Consult with the premier running club in Jamaica on the creation, marketing and operation of Jamaica’s only international Marathon.
Reggae Marathon, Negril, Jamaica (2001-2002)
•    SWATInc., Del Mar, CA (1999-Present)
Event consultant to a marketing and promotions agency representing several International and San Diego-based product and service businesses.
•    FitnessAge, Inc., La Jolla, CA (2000)
Designed national web-based fitness promotions; consulted on national sponsorship/tour issues for a web-based fitness industry start-up.
•    Transact Art, Inc., San Diego, CA (8/00-2/01)
Worked as one of three-member founding team to establish financial and transactional service company in the Fine Arts sector. 
•    New York Road Runners Club, NY (2000)
Managed four cities of the 13-city tour for TOMMY HILFIGER FRAGRANCES, concentrating on public relations, on-site merchandising and promotions.
tommy’s american running series 2000 Tour (July 4, 2000)
•    Quintana Roo, Inc., San Marcos, CA (1/97-10/99)
Executive producer for 20-city triathlon tour.  Negotiated, and managed local producers, designed and produced sets, set-up and managed transfers, co-designed and executed marketing plans, oversaw on-site production. 
Bally Total Fitness U.S. Triathlon Series - Twenty Cities <1997-1999>
QR Multi-Sport Event Directors Conference - San Diego  <1998 & 1999>
Designed, booked and produced triathlon event director conference.
•    IWERKS, Inc., Irvine, CA, (2/94-11/96)
Negotiated fees and exposure, oversaw placements & client liaison, booked six truck entertainment attraction into fairs and festivals around the U.S.,
AT&T “Virtually There” Simulation Tour - 150 venues, 25 states
CAT Sports, Inc., Carlsbad, CA (1982-1993)
Co-Founder and Sr. Vice President of CAT Sports; served as head of event production and member of Executive Committee with operations, marketing, promotion and sponsorship duties.  Designed and produced the following events:
BUD LIGHT US Triathlon Series – 125 Events, 18 States, 125,000+ Participants (1982 – 1993).  First nationwide triathlon event series, first to give equal prize money to M & W, created Olympic distance in triathlon, wave starts and bike racks
Bahamas Diamond Triathlon of the Stars – Bahamas – (1984)
The Japan Triathlon Series – Ten Cities, 35 events (1984 – 1989) <Active>
IRONKIDS Triathlon Series – Six U.S. Cities (1987) <Active>
America’s Paradise Triathlon – St. Croix U.S.V.I. – (1988) <Active>
MICHELOB Night Riders – Six U.S. Cities (1988)
NFL Quarterback Challenge – Kauai, Orlando (1988 – 1993) <Active>
SEAGRAM’S Golden Quarterback Challenge – Kauai (1990 – 1992)
Triathlon World Championships - Walt Disney World (1990)
ABC Wide World of Sports’ SUMMER SKATE – Universal Studios (1991 – 1993)

FACULTY

International Events Group – IEG Sponsorship Conference - Chicago (1992-1996)
Caribbean Sports and Special Events Conference - Kingston, Jamaica (1994-1995)
    Barbados Sponsorship Conference (1995)
QR Multi-Sport Event Directors Conference - San Diego (1998 & 1999)
Guest Lecturer in Event Marketing – SDSU 2005; CSUDH 2006-2009

COMMUNITY

Co-founder Triathlon Federation USA – (1982); Board member/VP (1982 – 1988)
    Wrote original triathlon safety rules and procedures.  Headed event sub-committee.
Co-founder & VP, International Triathlon Union (1986 - 1987)
Member, “Volunteers in Parole” Attorney/Youth Parolee Program (1982 - 1986)
Founded Encinitas, CA – Hondo, Japan “Sister City” Program (1988)
Board member, Chairperson, Encinitas Parks and Recreation Commission (1988 -1990)
    Board member, Torrey Pines Community Planning Group (1995-1996)
    Executive Committee & Producer “Heart Failure Awareness Week” (2000 – 2002)
Co-Producer “Spin De Cove – The Spin For Challenged Athletes” for Challenged Athletes Foundation, La Jolla (2002-2005).  Helped spin event increase donation revenue from $7500 in 2002 to $160,000 in 2005.
Creator “Team Vector” – Fundraising vehicle for Ovarian Cancer Research Foundation.  Raised over $150,000 in 12 Reebok Women’s Triathlon Series events.  (2003-2005)
Advisor/Committee Member - Canyon Crest Academy Foundation (2004-2005)

PUBLICATIONS
: Available Upon Request

HONORS

Outstanding Contributions - U.S. Triathlon Federation (1984, 1985)
100th Event - Anheuser-Busch - (1990)
Community Service Award - City of Encinitas   (1991)
Special Commendation - City of San Diego (1996)
Inducted into Triathlete Magazine “Hall of Fame” - (2000)
Assoc. Event Director, U.S. Olympic Trials – Dallas (2000)
Hondo City 50th Anniversary/Hondo-Encinitas Sister City – Honoree - Hondo, Japan (2004)
Inducted into USA Triathlon Federation “Hall of Fame” - (2010)
Presenter for Dave McGillivray, USA Triathlon Hall of Fame Induction - (2011)

REPRESENTATIVE PAST CLIENTS

ABC Sports                       
American Airlines                   
AT&T
AVIA Shoes
Bally Total Fitness 
ESPN                                              
Gran Fondo USA
I.D.E.A.                
Isuzu                  
Jamaica Tourist Board
Las Vegas C&VB
Lynne Cohen Foundation
New York Road Runners Club           
NBC Sports
Ovarian Cancer Research Foundation       
Pacific Athletic Club
Reebok  International, Ltd.   
Subaru
Tommy Hilfiger 
Zoot

PERSONAL
Born NYC, New York.   Interests: music, travel, reading, poetry, cooking & wines, cycling, special events and old friends.  Married, two children.  Licensed to practice law in CA.

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