Provides Opinion & Testimony In:
Special Event, Event Director, Triathlon, Bicycle Event, Bicycle Race, Special Event Producer, Special Event Promoter, Bicycle, Duathlon,
Expert Witness No.1231
U.C. Santa Cruz – Highest Honors in Political Theory - B.A (1975)
U.C. Berkeley School of Law (Boalt Hall) - J.D. (1978)
Special event creation, management, and marketing; course design; event team building; instructional manuals; expository and creative writing; competent in PC computing; law.
A PRIVATE COMPANY San Diego, CA (2/93-Present)
President of event management and consultation business. Clients and projects as follows:
• Bike The Coast - Oceanside (2010-present). www.bike-the-coast.com
• Gran Fondo Colnago - San Diego (2009-2011)
Operations Director for 2000+ person San Diego stop on national bicycle tour. www.GranFondoUSA.com
• Rose Hall Triathlon, Montego Bay, Jamaica (2008 – Present)
Co-founder and consultant for Jamaicaâ€™s most spectacular and first professional triathlon. www.rosehalltriathlon.com
• Jakeâ€™s at Treasure Beach/BREDS, Treasure Beach, Jamaica
Event and Marketing advisor to community-based charitable triathlon.
Jakeâ€™s Jamaican Off-Road Triathlon (2002-Present)
• Encinitas Sports and Fitness Festival, Encinitas, CA (2006-Present) www.EncinitasRace.com
- Encinitas Sprint Triathlon
- Encinitas 5K
- Encinitas Sports Festival and Expo
- San Diego Century Bicycle Tour
• Team Championships Incorporated, Denver, CO (2003-2007)
Consult with worldâ€™s largest participatory sports business (150,000 participants in Hoop It Up; Kick It! & Let It Fly!) on commercial venue design and local marketing issues.
• Lynne Cohen Foundation, Los Angeles, CA (2005)
Produce charity running events for ovarian cancer charity in NYC and LA.
• Reebok Womenâ€™s Triathlon Series (2003-5).
Partner with CAPRI Events and Series Administrator in 12-city triathlon event series for women.
• Capri Events, Chicago, IL (1996-2003)
- Chicago Triathlon, Chicago, IL (1996 - present)
Consulted with the worldâ€™s largest triathlon (co-founded in 1982) on event, media, course and sponsorship issues
• Elite Racing, Inc. San Diego, CA (2004)
Consulted on course layout of future running events.
• Jamaica Tourist Board, Kingston, Jamaica, (1994-2002)
Designed and produced special event industry continuing education conferences, tourist promotions and athletic events highlighting Jamaicaâ€™s prominent cultural position.
Caribbean Sports and Special Events Conference - Kingston, Jamaica, 1994 &1995
James Bond Jamaica Festival – Ocho Rios, Jamaica, 1996
• Jamdammers Running Club, Kingston, Jamaica (Present)
Consult with the premier running club in Jamaica on the creation, marketing and operation of Jamaicaâ€™s only international Marathon.
Reggae Marathon, Negril, Jamaica (2001-2002)
• SWATInc., Del Mar, CA (1999-Present)
Event consultant to a marketing and promotions agency representing several International and San Diego-based product and service businesses.
• FitnessAge, Inc., La Jolla, CA (2000)
Designed national web-based fitness promotions; consulted on national sponsorship/tour issues for a web-based fitness industry start-up.
• Transact Art, Inc., San Diego, CA (8/00-2/01)
Worked as one of three-member founding team to establish financial and transactional service company in the Fine Arts sector.
• New York Road Runners Club, NY (2000)
Managed four cities of the 13-city tour for TOMMY HILFIGER FRAGRANCES, concentrating on public relations, on-site merchandising and promotions.
tommyâ€™s american running series 2000 Tour (July 4, 2000)
• Quintana Roo, Inc., San Marcos, CA (1/97-10/99)
Executive producer for 20-city triathlon tour. Negotiated, and managed local producers, designed and produced sets, set-up and managed transfers, co-designed and executed marketing plans, oversaw on-site production.
Bally Total Fitness U.S. Triathlon Series - Twenty Cities <1997-1999>
QR Multi-Sport Event Directors Conference - San Diego <1998 & 1999>
Designed, booked and produced triathlon event director conference.
• IWERKS, Inc., Irvine, CA, (2/94-11/96)
Negotiated fees and exposure, oversaw placements & client liaison, booked six truck entertainment attraction into fairs and festivals around the U.S.,
AT&T â€œVirtually Thereâ€ Simulation Tour - 150 venues, 25 states
CAT Sports, Inc., Carlsbad, CA (1982-1993)
Co-Founder and Sr. Vice President of CAT Sports; served as head of event production and member of Executive Committee with operations, marketing, promotion and sponsorship duties. Designed and produced the following events:
BUD LIGHT US Triathlon Series – 125 Events, 18 States, 125,000+ Participants (1982 – 1993). First nationwide triathlon event series, first to give equal prize money to M & W, created Olympic distance in triathlon, wave starts and bike racks
Bahamas Diamond Triathlon of the Stars – Bahamas – (1984)
The Japan Triathlon Series – Ten Cities, 35 events (1984 – 1989) <Active>
IRONKIDS Triathlon Series – Six U.S. Cities (1987) <Active>
America’s Paradise Triathlon – St. Croix U.S.V.I. – (1988) <Active>
MICHELOB Night Riders – Six U.S. Cities (1988)
NFL Quarterback Challenge – Kauai, Orlando (1988 – 1993) <Active>
SEAGRAM’S Golden Quarterback Challenge – Kauai (1990 – 1992)
Triathlon World Championships - Walt Disney World (1990)
ABC Wide World of Sports’ SUMMER SKATE – Universal Studios (1991 – 1993)
International Events Group – IEG Sponsorship Conference - Chicago (1992-1996)
Caribbean Sports and Special Events Conference - Kingston, Jamaica (1994-1995)
Barbados Sponsorship Conference (1995)
QR Multi-Sport Event Directors Conference - San Diego (1998 & 1999)
Guest Lecturer in Event Marketing – SDSU 2005; CSUDH 2006-2009
Co-founder Triathlon Federation USA – (1982); Board member/VP (1982 – 1988)
Wrote original triathlon safety rules and procedures. Headed event sub-committee.
Co-founder & VP, International Triathlon Union (1986 - 1987)
Member, “Volunteers in Parole” Attorney/Youth Parolee Program (1982 - 1986)
Founded Encinitas, CA – Hondo, Japan “Sister Cityâ€ Program (1988)
Board member, Chairperson, Encinitas Parks and Recreation Commission (1988 -1990)
Board member, Torrey Pines Community Planning Group (1995-1996)
Executive Committee & Producer â€œHeart Failure Awareness Weekâ€ (2000 – 2002)
Co-Producer â€œSpin De Cove – The Spin For Challenged Athletesâ€ for Challenged Athletes Foundation, La Jolla (2002-2005). Helped spin event increase donation revenue from $7500 in 2002 to $160,000 in 2005.
Creator â€œTeam Vectorâ€ – Fundraising vehicle for Ovarian Cancer Research Foundation. Raised over $150,000 in 12 Reebok Womenâ€™s Triathlon Series events. (2003-2005)
Advisor/Committee Member - Canyon Crest Academy Foundation (2004-2005)
PUBLICATIONS: Available Upon Request
Outstanding Contributions - U.S. Triathlon Federation (1984, 1985)
100th Event - Anheuser-Busch - (1990)
Community Service Award - City of Encinitas (1991)
Special Commendation - City of San Diego (1996)
Inducted into Triathlete Magazine â€œHall of Fameâ€ - (2000)
Assoc. Event Director, U.S. Olympic Trials – Dallas (2000)
Hondo City 50th Anniversary/Hondo-Encinitas Sister City – Honoree - Hondo, Japan (2004)
Inducted into USA Triathlon Federation â€œHall of Fameâ€ - (2010)
Presenter for Dave McGillivray, USA Triathlon Hall of Fame Induction - (2011)
REPRESENTATIVE PAST CLIENTS
Bally Total Fitness
Gran Fondo USA
Jamaica Tourist Board
Las Vegas C&VB
Lynne Cohen Foundation
New York Road Runners Club
Ovarian Cancer Research Foundation
Pacific Athletic Club
Reebok International, Ltd.
Born NYC, New York. Interests: music, travel, reading, poetry, cooking & wines, cycling, special events and old friends. Married, two children. Licensed to practice law in CA.