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Lighting Illumination Expert Witness

Provides Opinion & Testimony In:

Lighting, Illumination, Codes, Standards, Adaptive Lighting, Street lighting, Highway, ground fault electrical shorts, Federal highways, Energy, Illuminating Standards Committees, National Lighing Standards,

Expert Witness No. 1131

EXECUTIVE PROFILE
Possesses an in-depth knowledge of the commercial and industrial sales and marketing process as well as that of control system integration, networks, and protocols.  Within the Intelligent Transportation Systems domain, continues to play a pivotal role in the development of The US Department of Transportation’s adaptive lighting standard; and The US Department of Energy’s “Smart Grid” standards being developed by the National Institute of Standards and Technology.  Held a variety of senior positions at development and consulting firms as well as startup organizations in the high technology sector.  Proposed, engineered and managed large commercial and governmental automation projects in the US and Europe.

PROFESSIONAL EXPERIENCE

Owner and President
Private Company, Florida
2011 –  Present
Founded this consulting organization to the Intelligent Transportation Systems and Smart Grid technology market sectors. Services include market analysis and strategies, sales channel training, product development and project management. Products include standards-based, open-protocol components and integrated systems that allow “plug and play” integration into the rapidly developing, interoperable transportation and power systems of the US, while ensuring compliance with Federal US Department of Transportation ITS and Department of Energy Smart Grid standards. Clients include the US Department of Transportation.
Owner and President

Private Company, Florida
1998 -  2011
Built team to develop engineered products and services for the electrical infrastructure marketplace, focusing on product offerings conformant to the US Department of Energy “Smart Grid” standards as well as to the US Department of Transportation’s Intelligent Transportation Systems standards.  Focused technology development on key application areas of demand side management, distributed generation and telemetry automation solutions.  Initiated comprehensive marketing outreach and sales channel development programs.  Formulated and constructed international sales channels.  For partner organizations, proposed and implemented organizational performance enhancements, as well as market research, sales channel training and development, sales collateral generation, and social networking outreach for their target markets.

  • Designed and developed a broad range of open protocol control and monitoring solutions
  • Pioneered trade press and public relations efforts, trade event participation and logistics, technical presentations, social networking initiatives, generation of technical white papers and online presence
  • Contracted to US DOT’s Intelligent Transportation Standards development process
  • Frequent technical presenter at Department of Energy consortium events
  • Multi-year contractor to emerging software developer, Strategic Telemetry Inc.
  • Major contributor to Federal energy and transportation legislation
  • Clients include AMX, Black & Decker, Caterpillar, Crestron, DTE Energy, Groupe Schneider, Lucent Technologies, Philips Lighting, Siemens and Square D

Co-Founder and President
Private Company, Florida
2005 - 2011
Formulated business concept for developer of roadway lighting control systems and mobile asset tracking software solutions. Founded organization, sourced funding, built marketing, sales and technical development teams.

  • Responsible for all sales and market initiatives as well as all technology development
  • Initiated and led investor negotiations
  • Built and managed North American,European and Asian staff
  • Planned technology development paths
  • Initiated and monetized OEM relationships
  • Formulated and expanded sales channel
  • Planned, promoted and organized conference participation
  • Supervised installation, commissioning and system management
  • Deployed customer relationship management software system

Vice President of Sales and Marketing
Metra Corporation, San Jose, CA
1993 - 1998
Built building automation software division of artificial intelligence technology developer from startup phase to $2 million in sales in four years.  Roles included global sales and marketing responsibilities as well as product management for open protocol network management control software.

  • Developed OEM relationships worldwide
  • Initiated pan-European sales and marketing channel
  • Technical presenter at EU and US conferences
  • Created sales collateral, newsletters and online presence

Regional Sales  & Project Manager
B&B Motor & Control Corporation, New York, NY
1988 - 1993
Designed and marketed motion control systems for industrial automation clients including various Johnson & Johnson divisions.

Sales Manager  
AA Electric Inc, East Rutherford, NJ
1985 - 1988
Responsible for sales and marketing of national industrial automation distributor regional operations.

Regional Sales Manager  
IVO Industries Inc, Eatontown, NJ
1984 – 1985
Responsible for US sales and marketing for European manufacturer of industrial instrumentation.

EDUCATION

Master of Business Administration in Strategic Management – 1992
Rider University, Lawrenceville, NJ

Bachelor of Science in Mechanical Engineering – 1984
Rutgers University, New Brunswick, NJ

PUBLICATIONS
Available Upon Request

PROFESSIONAL ASSOCIATIONS

  • US Department of Transportation (DOT) – Chairman of Intelligent Transportation Systems (ITS) Standard NTCIP 1213 “Electrical and Lighting Management Systems” (ELMS) Working Group
  • Illuminating Engineering Society of North America (IESNA) Secretary of Roadway Lighting Committee / Chairman of Roadway Lighting Controls Subcommittee / Author of Guide for Selection of Roadway Lighting Controls / President of IES South Florida Chapter
  • International Municipal Signal Association (IMSA), Member of Roadway Lighting Technical Advisory Committee, Frequent Technical Presenter / Co-author of roadway lighting technician continuing education course materials
  • US Department of Energy / National Institute of Standards and Technology (NIST) – Member of Smart Grid Interoperability Panel (SGIP), Industry to Grid, Building to Grid, and Vehicle to Grid) Domain Expert Working Groups
  • Intelligent Transportation Systems Association (ITSA) – Member of Strategic Communications, Congressional Roundtable and Sustainable Transportation Task Groups
  • Institute of Electrical and Electronic Engineers (IEEE) – Member of Electric-Sourced Transportation Infrastructure Working Group

Groups

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