Provides Opinion & Testimony In:
Sales, Marketing, Business Advisor, Profits, Management, Sales Techniques,
Expert No. 3597
1998 – Present
Marketing Consultant/ Expert Witness – Newport Beach, CA.
-Business advisor to the presidents of three major companies on several new profitable product lines and selling techniques
-Driver of innovative programs that provided the companies I represented the competitive edge to become market leaders
-Provided management consultation in the pharmaceutical, food, toy, land development, publishing, advertising and building industries
-Improved bottom-line for clients by developing a diverse array of strategic partnerships, alliances and more profitable sales techniques.
Stagnito Publishing Co. Northbrook, IL.
-Sales and profits, on multiple magazines, exceeded projections by over 300%
-Managed and trained sales organizations in both the United States and Europe on multiple publications
-Achieved highest market share for all six publications in multi-book representation
Midwest Sales Manager
KBC Publishing Co. Chicago, IL.
-Exceeded sales goals by over 50% and established highest number of new accounts for publication
-Instrumental in redefining magazine focus and direction
-Developed new publication into advertising leader in print industry
Regional Sales Manager
Gorman Publishing Co. Chicago, IL.
-Increased advertising in region by 68% in 2 years
-Doubled the number of new accounts
-More than tripled the size of active accounts
Griffith Laboratories, Inc. Chicago, IL.
-Developed corporate marketing plan and new product roll-out strategies
-Established new sales techniques to reach key decision makers
-Initiated key account program and personally serviced four national accounts (Standard Brands, Borden Foods, Nabisco Company and General Foods)
Account Supervisor – Saatchi & Saatchi
Assistant Media Research Director – Cunningham & Walsh
John Marshall Law School
Northern Illinois Univ./ Univ. of Wisconsin
B.A. in Economics – Concentrated Studies in International Marketing and Foreign Trade