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Sales Marketing Expert Witness

Provides Opinion & Testimony In:

Sales, Marketing, Business Advisor, Profits, Management, Sales Techniques,

Expert No. 3597

Experience

Marketing Consultant
1998 – Present
Marketing Consultant/ Expert Witness – Newport Beach, CA.   

-Business advisor to the presidents of three major companies on several new profitable product lines and selling techniques

-Driver of innovative programs that provided the companies I   represented the competitive edge to become market leaders

-Provided management consultation in the pharmaceutical, food, toy, land development, publishing, advertising and building industries

-Improved bottom-line for clients by developing a diverse array of strategic partnerships, alliances and more profitable sales techniques.

Sales Manager
1993 -1997
Stagnito Publishing Co. Northbrook, IL.   

-Sales and profits, on multiple magazines, exceeded projections by over 300%

-Managed and trained sales organizations in both the United States and Europe on multiple publications

-Achieved highest market share for all six publications in multi-book representation

Midwest Sales Manager
1985 -1992
KBC Publishing Co. Chicago, IL.     

-Exceeded sales goals by over 50% and established highest number of new accounts for publication

-Instrumental in redefining magazine focus and direction

-Developed new publication into advertising leader in print industry

Regional Sales Manager
1977-1985
Gorman Publishing Co. Chicago, IL.

-Increased advertising in region by 68% in 2  years

-Doubled the number of new accounts

-More than tripled the size of active accounts
           
Marketing Manager
1972-1976
Griffith Laboratories, Inc. Chicago, IL.

-Developed corporate marketing plan and new product roll-out strategies

-Established new sales techniques to reach key decision makers

-Initiated key account program and personally serviced four national accounts (Standard Brands, Borden Foods, Nabisco Company and General Foods)

Account Supervisor Saatchi & Saatchi 

Assistant Media Research Director – Cunningham & Walsh

Education

John Marshall Law School
Northern Illinois Univ./ Univ. of  Wisconsin
B.A. in Economics – Concentrated Studies in International Marketing and Foreign Trade

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