Logo

Provides Testimony In

Branding, Strategic Branding, Brand Communications, Identity Design, Trademark, Trade Dress, Trade Dress Infringement, Product Design, Intellectual Property, Marketing, Marketing Strategy, Licensing, Package Design, Visual Brand Identity, Advertising Claims, Copyright Damages, Consumer Research, Planning Analysis, Industry Experience in Food, Beverage, Personal Care, OTC Rx Drugs, Home Products, HBA Beauty Care, Wellness, Sporting Goods, Hard Goods, Beer Spirits, Confections, Apparel, Retailer Brands,

Summary

As a managing partner, one of the most accomplished brand identity strategy and design consultancies, and the current principle of a private company, I have more than 35 years of expertise in developing aspects of brand strategy, brand communications and consumer survey analytics for national and global brands. As an expert witness since the year 2000, I have served on more than 65 cases. I have testified more than three dozen times at depositions, three times at trial and twice at arbitration. I have authored and/or analyzed more than 1,000 consumer surveys, both for the court and for my brand consultancy. I have served both plaintiffs and defendants in an approximate 60/40 ratio. I have spoken and or keynoted at more than 50 design industry summits across the US, Europe, Latin America and Asia. I have authored numerous published articles, interviews, blogs and podcasts. My core expertise is the ability to create and differentiate brand experiences that drive consumer awareness and purchase behavior.

Education

1981 – 1983, MBA coursework, The New School, New York, NY

1977 – 1981, BA, English, Gettysburg College, Gettysburg, PA

Experience

2014 – Present Managing Partner -Leads a multi-disciplined team driven to prove the ROI of brand communication integration across every consumer touch point, from brand identity to advertising, packaging, shopper marketing, web development, social media and all other branding.

1985 – 2014,  29  years Managing Partner, Strategy, A Brand Identity Design Consultancy Company, NY (Name Provided upon Request)

Actively managed one of the world’s most respected brand identity design consultancies. Provided strategic consulting on all branding issues including brand name development, brand identity, graphic and structural package design, trademark and copyright development, integration across advertising and all other brand communications.

1984 – 1985, Vice President, Marketing, Peter Cris Associates, Inc., New York, NY

Provided both the strategic and creative force for this regional advertising agency, Acted as primary liaison between clients and creative department.

1982 – 1984, Senior Account Manager, Modular Marketing, Inc., New York, NY

Managed select client relationships through all creative and strategic aspects of project management for this marketing communications consultancy, Designed and developed brand promotion programs, corporate communications and brand identity assignments.

1981 – 1982, Account Manager, Grey Advertising, Inc., New York, NY

Actively participated in one of the world’s largest advertising agencies through the Market Horizons function, consulting with core clients on advertising and new brand communications opportunities.

Profile

Brand Consulting Clients: Available upon request.
I have developed new brand and redesigned leading established brands and more than 30 national/global brand leaders of equal caliber.

Areas of Expertise:

  • Trademark Infringement
  • Copyright Infringement
  • Design Patent Infringement
  • False/Deceptive Advertising/ Messaging
  • Licensing Disputes
  • IP Infringement
  • Branding Industry IssuesLikelihood of Confusion
  • Secondary Meaning
  • Brand Dilution
  • Damages Assessment
  • Corrective Advertising

Industry Experience:

  • Food/Beverage
  • Personal Care
  • OTC and Rx Drugs
  • Home Products
  • HBA/Beauty Care
  • Prestige Brands
  • Toys/Sporting Goods
  • Hard Goods
  • Beer/Spirits
  • B to B
  • Apparel
  • Retailer Brands
  • Financial Services
  • Technology Brand

Professional Memberships

Design Management Institute
In-Store Marketing Association
Color Marketing Group
Shelf Impact Magazine
American Marketing Association
Association of Professional Design Firms
American Institute of Graphic Arts

Professional Activities

Lecturer on brand identity at a University (Name provided upon request)

Distinguished Faculty Member and speaker at national conference for last 10 years (Name Provided upon Request)

Frequent speaker on brand identity at several marketing, design and research industry events (Names provided upon request)

Author of articles and published case histories on brand identity design in the Design Management Journal, Package Design Magazine, POP Times Magazine, Brandweek

Author of texts and numerous articles on visual branding

Speak With This Expert For Free

Request This Expert

Can’t Find The Right Expert?

Click Here & We Will Help You