Salon Cosmetology Expert Witness

PROFESSIONAL SUMMARY:

Client focused and relationship oriented professional hairstylist and skin care specialist with over 30 years of salon and business development
behind the chair. Educator for the ART OF COSMETOLOGY and specializing in salon growth and social media marketing.

MS Windows/Mac Platforms Quickbooks
Web-based applications (Excel, Word, Office and Power Point) Online Marketing Web Design-Word Press Managerial/Leadership Skills
Previous Small Business Salon Owner Educator

WORK EXPERIENCE:

BUSINESS/SALES CONSULTANT-Currently
Orange County California
Responsible for direct interaction with salons and independent stylists while focusing on salon development and growth while aiding in social media marketing and salon strategies.

COSMETOLOGY EDUCATOR- 4/2018-7/2019
PENROSE ACADEMY (formerly known as Kohler Academy)- Scottsdale, Arizona
Hands on real life salon education with strong technical and advanced color knowledge. Class room and floor cosmetology educator facilitating the arts and science of cosmetology, skin and nails. Product knowledge in the following product lines: Wella, Kadus, Goldwell, Bumble and Bumble, JOICO, Davines, Comfort Zone, Schwarzkopf, Skin Medica, Comfort Zone and Reuzel, Miladyʼs Cosmetology Textbook trained

FREELANCE HAIRSTYLIST/MAKEUP ARTIST- 9/2015-a/201808/2015 to 1/2018 MOTION PICTURE INDUSTRY
Los Angeles, California
Certified and trained with creator hair extension artist and owner of NBR hand

tied hair extensions. Providing detailed hair services including period pieces, wig and advanced hair extension work, basic special effects makeup in film and television in the Los Angeles Metro Area.
PHOENIX DENT REPAIR － Phoenix, Arizona 2010-1015
Educate customers and accurately explain details of the process of PDR (paint less dent repair) insuring customer is a good candidate for this type of repair. Assisting customers in person, telephone and online. Communicated with vendors regarding account receivable/payable and invoicing. Implemented marketing strategies and social
media content

COSMETOLOGY EDUCATOR/LEAD INSTRUCTOR, 08/2007 to 09/2009
KOHLER ACADEMY － Scottsdale, Arizona
Offering a high quality education to students entering the field of Cosmetology Arts and Science a
Including Esthetics. Preparing students in the classroom and on clinic floor to provide excellent client relationships and client retention. Curriculum design along with business growth and development, problem solving, long term customer relationships and product knowledge.

EDUCATOR/INSTRUCTOR, 04/2006 to 08/2007 SALON PROFESSIONAL ACADEMY － Ames, Iowa
Facilitated the Art of Cosmetology and business building. Teaching how to retain and build a substantial clientele and maintain a career in the cosmetology field.

MASTER STYLIST/DESIGNER/OWNER, 09/200a to 04/2006
MAXIMUM SALON & STUDIO －Bettendorf, Iowa
Owner and Operator of a new and innovative salon. Personally created interior design and layout of salon. Managing and developing all aspects of new business from slick ads, proper office procedures, creating business logos and computer start up systems. Accounts receivable/Payable while managing a staff of 8.
Initiated media advertising and marketing promotions. EDUCATIONAL BACKGROUND:
Kaplan College- Davenport, Iowa
Palmer College of Chiropractic Technology- Davenport, Iowa Colorado Tech University – Colorado Springs, Colorado Vidal Sassoon- Santa Monica, California
Capri Cosmetology College- Mason City, Iowa

CERTIFICATIONS:

Arizona Cosmetology Licensed California Cosmetology Licensed
Milady Pivot Point Educational Certification Hair Dreams Hair Extension Certification Great Length Hair Extension Certification
Natural Beaded Rows Hair Extension Certification Brazilian Keratin Treatment Certification
Halo Pro Certification Perfectress Certification
Palmer College of Chiropractic Technologist Certification Bumble & Bumble Network Educator
Aveda Concept Salon Certification Redken Colorist Certification Davines/Comfort Zone Training Vidal Sassoon Advanced Training Dermalogica Training
Reuzel Advanced Barbering